In today’s world, old business models are eradicated with impunity by entrepreneurs with out-of-the-box thinking, new paradigm-shifting technologies and informed consumers. This holds true for ourselves as well as our own business customers. Unless there is a clear and compelling value proposition, long term sustainability is difficult to attain. Compelling value proposition can come from game-changing technologies, great marketing, unbelievable user experience, great back end support, responsiveness to customer needs in a timely manner and an ecosystem of like-minded and complementary businesses that combine to provide what the customer needs when they need it and how they need it.